![]() 78% of marketers say YouTube is more useful than Vimeo for achieving their goals.Īccording to a HubSpot survey, nearly 8 in 10 marketers prefer YouTube to Vimeo. A Nielsen meta-analysis discovered that the proper mixture has a 10% better ROI than awareness ads alone. ![]() While awareness ads are a smart strategy, a full-funnel YouTube strategy with a mixture of ad formats helps generate the best results. A full-funnel YouTube strategy has a 10% higher ROI than awareness ads alone. Over two-thirds of YouTube viewers have discovered new brands on the platform. YouTube ads do a great job of helping your target customers discover your brand. 70% of viewers say YouTube helps them become aware of new brands. If you have a channel with content catered exclusively to kids, you can reach millions of them with the YouTube Kids app. YouTube Kids had 106.48 million downloads in 2022.Įven kids are watching YouTube. This adds up to monthly revenue of between $879 million and $1.12 billion from paid subscriptions. YouTube has 80 million paying subscribers.Īs of November 2022, 80 million people subscribes to YouTube Premium or YouTube Music. ![]()
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